14 Best Instagram Analytics Tools

As of my last knowledge update in September 2021, there are several Instagram analytics tools that can help you track and analyze your performance on the platform. These tools provide valuable insights into your audience, engagement, and content strategy. Here are some of the best Instagram analytics tools:

  1. Iconosquare: Offers comprehensive analytics, including engagement rates, follower growth, and post performance. It also provides competitor analysis and scheduling features.
  2. Later: In addition to scheduling posts, Later offers analytics to track follower growth, engagement rates, and top-performing posts. It includes a visual planner for arranging your Instagram feed.
  3. Sprout Social: Provides detailed Instagram analytics, including engagement, hashtag performance, and audience demographics. It also offers social media management and scheduling features.
  4. Hootsuite: Offers social media management and scheduling, along with Instagram analytics for tracking engagement, follower growth, and post performance.
  5. Buffer: While primarily known for scheduling, Buffer also offers basic Instagram analytics to track engagement and post performance.
  6. Socialbakers: Provides in-depth Instagram analytics, including competitor analysis, hashtag performance, and influencer insights.
  7. Squarelovin: Focuses on user-generated content (UGC) analytics and offers insights into UGC performance, engagement, and community growth.
  8. Minter.io: Offers analytics on engagement, growth, reach, and demographics. It also provides insights into optimal posting times.
  9. Crowdfire: Along with social media scheduling, Crowdfire offers analytics to track follower growth, engagement, and performance metrics.
  10. Union Metrics (formerly Simply Measured): Provides Instagram analytics for tracking engagement, post performance, and hashtag effectiveness.
  11. Keyhole: Offers real-time tracking of hashtags, keywords, and Instagram accounts. It provides insights into reach, engagement, and user demographics.
  12. Awario: Focuses on social listening and tracking mentions and discussions related to your brand on Instagram.
  13. Squarelovin: Specializes in user-generated content analytics, providing insights into UGC performance, engagement, and community growth.
  14. Plann: Offers visual planning, content scheduling, and basic Instagram analytics to track engagement and follower growth.

Remember that each tool may have different features, pricing, and capabilities, and the landscape of Instagram analytics tools may have evolved since my last update. It’s a good idea to explore these tools and compare their offerings to find the one that best suits your needs and budget. Always check for the latest reviews and features before making a decision.

Written by Clara Lee